BizSugar.com › Social Media › 4 Tracking Tools to Help You Streamline Your Flood of Content

You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement mixer, but instead of it being constructive, we find messy roads and a lot of noise.

Even if you are churning out good content steadily, you need to have knowledge or insights about this content, which is where social-media analytics come into the picture.

Let's take a look at what's working in the world of social-media analytics.