Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. When talking about social media marketing, it is just as important to invest some time in understanding what not to do when using social media for business.





Comments


Written by lyceum
1534 days ago

Rachel: Thanks for your answer! I often present the plan according to the book, Groundswell, with the acronym, P.O.S.T. (people - objectives - strategy - technology).



Written by lyceum
1535 days ago

Rachel: Which mistake do you think is the most common at the moment?



Written by centralpawebster
1534 days ago

Great question! Number 2 - not having a plan. It goes without saying that Social cannot exist in a silo to be successful. Forget doing social just to do it. The social plan must be integrated into the overarching marketing plan.



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Share your small business tips with the community!