BizSugar.com › Social Media › 5 Twitter Analytics Features Worth Using

When Twitter plays a significant part in your social media marketing strategy, it’s vital that you make every tweet count. If your audience is particularly active on this medium, you’re going to want to work on engagement tactics and getting better results. To do this, you may need to get a better look at what’s going on. Enter Twitter analytics.

Twitter first introduced their analytics tool in 2014. It’s a free tool which can be easily accessed from any Twitter account by visiting https://analytics.twitter.com/. Since then, users are able to really get under the content that performs best and uncover how followers are interacting with each tweet. But even if you’re aware that Twitter Analytics exists, and you’ve used it, you may not be getting the most out of it.

Here are five of the most useful Twitter analytics features that you should be using.