BizSugar.com › Social Media › And the Social Media Strategy of the Year Goes To.......

...Content!

A "BtoB Magazine" study shows that 66 percent of marketers use social media; that's up from just 20 percent in 2007. The adoption is exciting, but it's scary to think about all the "marketing" that is coming out of it. Having just completed Search Engine Strategies and the ClickZ/Online Marketing Summit track, I realize more than ever that marketers -- and SEO (define) professionals -- are missing the point of social media: content.