Beware The Promoted Tweet:: Hashtags Gone Wrong!

Beware The Promoted Tweet:: Hashtags Gone Wrong!   - http://bloggertone.com Avatar Posted by marciabiz under Social Media
From http://bloggertone.com 3076 days ago
Made Hot by: ZiggyFreud61 on February 12, 2012 7:55 pm
Last weekend was the Superbowl, the huge sporting event in the US (for American football). Superbowl ads have become famous over the years, with many people watching the Superbowl just to see the advertisements.

This year, brands have become savvy about leverging TV and Twitter together, and opted to advertise specific hashtags, such as #thatsalotofpizza (Pizza Hut) and #GameDayPolarBears (Coca-Cola).

Adding a hashtag to an ad can be a good move to amplify the impact of your advertisement, But you have to be careful to choose the right hashtag, and not open your company to jokes and snide remarks, as some recent examples have done. Read about the mistakes to avoid.





Comments


Written by nialldevitt
3077 days ago

This is great post and a wonderful reminder to the rest of us to give hashtags some thought before we jump on Bandwagon. It amazes me how the big brands constantly seems to make foolish mistake with social media, but hey, it's entertaining if nothing else.



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