Big Pharma, The MDEC Communication Model And Improved Innovation

Posted by nialldevitt under Social Media
From http://tweakyourbiz.com 4370 days ago
Made Hot by: Sun Tzu Business Guide on May 10, 2012 4:03 am

Large and small business/organisations are looking to adopt a successful Internal Social Business Strategy. They are attempting to leverage the power of collaboration using online social platforms

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Comments

Written by elainerogers
4370 days ago

Internal Collaboration - an interesting one with regard to MDEC. I have worked with companies who are advocates of internal collaboration, In fact I created a whole library of training videos for a particular client to train their employees on how to use their collaboration software. It even included wikis :)

However, it would never have happened had the CEO not been passionate about wikis, shared workspaces, and video conferencing. So I feel buy-in from the top can hugely influence the success of bringing people together internally, and actively collaborating. The benefits are as you mention in your article.

Ironically, there were still a few die hards that just had to share everything by emailing back and forth, and their idea of collaboration was to use the "reply all" button in their email account!

Interesting thought provoking article.

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