BizSugar.com › Social Media › Business owners – transform your customers to brand promoters via social media

We are in the era of social media in which businesses are driving traffic to their social media sites vs. their official websites. Businesses invest major marketing dollars in social media to grow “likes” and “following” – a superficial way of showing their “popularity” by social media definition. What most of the businesses do not realize is that they can do more with these fans and followers by effectively transforming them to their own “brand promoters” to help spread the word about products and services among social network connections.