Creating a More Effective Content Marketing Strategy With Data

Posted by ronsela under Social Media
From http://twtrland.com 3330 days ago
Made Hot by: sundaydriver on April 2, 2015 9:10 am

Producing content without a strategy is like planning a trip without a map.
And creating a content marketing strategy without basing it on real user data is like using a map of Tolkien’s Middle Earth to plan a trip across Europe.

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Comments

Written by lyceum
3328 days ago

Ron: Thanks for the links. I will check them out during the Easter weekend. Talking about Kraft Foods, what kind of content marketing challenges do they have ahead of them, now with the merger with Heinz? Will it be a blend of 57 varieties? ;) How well educated is Warren Buffett in new media?

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Written by lyceum
3328 days ago

Could you mention some companies that have created an effective content marketing strategy with accurate data?

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Written by ronsela
3328 days ago

Hi Martin,

The following articles include interesting examples:

http://www.dnb.com/connectors/6-steps-to-a-successful-data-driven-content-marketing-strategy.html#.VR0RCPmUd8E

http://www.turn.com/blog/kraft-foods-reveals-the-secret-of-content-marketing-roi

Thanks, Ron

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