BizSugar.com › Social Media › Five Guerrilla Intelligence Tools for Twitter by @shanegibson and @gmarketingassoc

Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the guerrilla marketing arsenal.

If you're thinking of trying out Twitter, like any good guerrilla, you'll want to first scope out your target -- your customers -- as well as the opposition -- your competitors.