Guerrilla Social Media Marketing – Part 2: In this segment Shane Gibson talks a little bit more about his own use of Social media, spurred on by web expert Stephen Jagger and business expert Mike Dejardins. Shane also share’s how social media can help and hinder branding as discovered by Build Direct, Blenz Coffee CEO George Moen and Boeing.





Comments


Written by shanegibson
4113 days ago

Shawn,

Guerrilla Marketing is about using tools in a creative, innovative fashion. Using a martial arts analogy... everyone has a broom in their house -- they're mainstream, but in the hands of a trained Arnis or Ninjitsu master that broom is a guerrilla weapon.

Being on Twitter, Facebook, or blogging doesn't make you a guerrilla. It's application of Innovation, Imagination, Knowledge and Harnessing Community that make you a guerrilla. It's also APPLYING the 19 Secrets of Guerrilla Social Media Marketing (http://www.closingbigger.net/2009/07/19-guerrilla-social-media-marketing-secrets/)that is key. They're all there for the world to see, anyone can be a guerrilla...BUT consistently applying all of the secrets is needed, not something every mainstream marketer will do.



Written by ShawnHessinger
4115 days ago

Hi Shane,

Really engaging interview. I'm wondering as blogging and social media go mainstream (Is it too early to make that assessment?) whether the value of these technologies for true guerrilla marketing will diminish. As it takes more and more to get attention online, even when being more intimate and engaged with customers, will there be an increased expense (in cost of time if nothing else) and a decrease in the "unconventional" and "unexpected" as one Wikipedia article defines these techniques. In short, how long until social media ceases to be a guerrilla technique at all?



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