How Hostess Used Social Media to Save Twinkies (and Their Business)

Posted by dhennessy under Social Media
From http://experts.allbusiness.com 3950 days ago

Social media expert Alex Morris on how the beloved sweet treat made a miraculous comeback. Did Twitter save the Twinkie? And what can your small business learn from the company's last-ditch social media strategy?

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Comments

Written by dhennessy
3948 days ago

Thanks, Heather! While it isn't always possible to translate this kind of success from a big company or an established brand to a small business, there do seem to be some interesting lessons here for small business owners.

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Written by HeatherStone
3950 days ago

Hi Alex,

Interesting story and, while so much media attention has been focused on this subject the last couple of years, one that hasn't been told much. Thanks to David Hennessy for sharing it with the BizSusar community.

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