BizSugar.com › Social Media › How Social Media Delivers Online Branding of U.S. Olympians

It is nearly impossible for me, as a Social Media Strategist, not to observe how social media has played its part in widening the interest of individual U.S. Olympians at the SOCHI 2014 Winter Olympic Games in Russia. As an avid hockey player , snowboarder and lover of figure skating, I have been glued to NBC and Twitter , back and forth, almost minute by minute, since the torch light and Putin’s opening ceremony.