BizSugar.com › Social Media › How to Attract the Right Kind of Twitter Audience

While some large, national companies, like McDonald's, are happy to have followers from anywhere and everywhere, smaller, niche businesses can benefit greatly from reaching people and growing a following in their own industry. A small business in a specific town, city or region, such as a spa that can only serve 50 people a week, may benefit more from a select local following than a mass following of 100,000 people from all over the world that it could never accommodate.

You need to decide whether your strategy is to build local leads, a national following, or international branding and visibility. It's important to keep a few things in mind when building a following: