BizSugar.com › Social Media › How To Optimise Your Social Media Traffic For Conversion - Tweak Your Biz

(by Mark Scully) You’ve setup your social media accounts, identified the best times to engage with your audience and created a schedule for sharing content. Maybe you’ve decided that instead of just sharing your own content that you’ll also share interesting articles from other websites as well. While this may be a great way to build relationships with influencers in the industry, it can be difficult to explain to management about the value add of such activity.