BizSugar.com › Social Media › Hybrid Marketing: Big Brand Techniques Perfect for Small Business

This year, social media has undoubtedly been a hot topic when it comes to marketing.

Many big brands have run campaigns on social platforms that have attracted widespread attention both from the media and the general public. This has inspired owners of small businesses to try and emulate their success by embarking on similar schemes. While there are instances of viral success for such promotional efforts, many more that have fallen by the wayside. This goes to show that social media is not the new one-size-fits-all solution to marketing that some believe it to be.