BizSugar.com › Social Media › Mark Schefer talks Social Media Explained [podcast]

Jon Buscall interviews Mark Schaefer about Social Media Explained:

Mark Schaefer, blogger, educator, marketing maestro and author, joins the show this week to talk about his new book Social Media Explained: Untangling the World’s Most Misunderstood Business Trend.

I ask Mark about why we need yet another book on social media and we get into an interesting conversation about how key stakeholders in businesses need to understand the current digital marketing climate.

We focus on just why social media and the conversations we have online are increasingly important in an era of content shock – a phrase coined by Mark to describe the rabid proliferation of content marketing in the last years.