BizSugar.com › Social Media › Opening Up the Social Graph

Social data offers brands a wealth of information. From fans’ ages to interests to education, using this social data to learn about who your customer is (and how he/she responds to your content) can help you make better, more-informed social decisions. If you don’t have a great social media monitoring system, though, it can be difficult to make those connections and gather that data. The best tool to help you learn about your audience and gather that essential data is the user’s social graph. In order to gain that access, though, sites need to provide incentive for users engage via a social login. How? Here are some ideas to get you brainstorming.