BizSugar.com › Social Media › Pinterest Lessons From a Mom-Focused Brand

For a site that began less than three years ago, Pinterest has quickly changed the way people - specifically women - use the internet. With millions of visitors every month, many consumers make Pinterest part of their daily routine, but brands are doing the same. About a year ago, Punchbowl began its foray into the new social network by curating content and building boards specifically for women and moms who plan parties. After a year, we’re taking a step back to share the successes and challenges we’ve had with Pinterest.