BizSugar.com › Social Media › Smart Targeting: Influencers Or Fans?

Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. Now, there's no doubt that a TechCrunch, Scobleizer, or New York Times can, sometimes, serve as kingmaker, but here's the equation to consider.