Social Media is modern marketing. It’s not about who can yell their message the loudest, who can plaster the biggest billboard, or who can beat the most people over the head. It’s NOT a megaphone. It’s about conversations, relationships, transparency, and interactions.

You need to think about Social Media as an extension of you. How do you network? What conversations do you have with potential customers? How do you talk to your customers? How do you handle unsatisfied customers? How do you talk to people about your company?





Comments


Written by HeatherStone
4057 days ago

Hi Jenn,

I'd say people who see social media as a kind of broadcasting tool have the wrong idea. Sure you can talk to a large number of followers at once, but simply pushing out a message is not getting the most out of these tools. Thanks for your comments and for sharing with the BizSugar community.



Written by jennherman31
4056 days ago

Thanks Heather! Yes, I think it's important for us to keep educating people about the best ways to use social media tools and simply pushing out a message, as you said, is not the answer.



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