In the book “Same Side Selling,” the authors talk about a concept called “One Hundred Pennies of Trust.” The idea is that a prospect comes to you with 100 “pennies of trust” to allocate for your services. It’s a finite resource, so you must figure out where those pennies of trust should be spent.
#Strella: What We Do
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Made Hot by: LoopLooper on September 1, 2021 6:28 am
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“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
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