BizSugar.com › Social Media › Using social media for Lead Gen efforts

You know you need to be "social," but what you may not know is how social you need to be. For instance, do you need to be updating your Facebook page daily? Do you need to be tweeting hourly? And do you really need to create an infographic every month just so you can "pin it"?

No, you do not.

Social media is important for lead gen, but not all social networks are created equal. The following are my own personal thoughts on which social media channels to use for various lead gen efforts. These tips are based on my own experiences running BuyerZone's social networks and from great articles I've read along the way.