BizSugar.com › Social Media › Where Does Social Media Fit Into Your Business Plan?

By Tim Berry. Almost every business in the world is either participating in social media, thinking about participating, or explaining to itself why not. And it’s time to relate that back to your basic business planning. Where does social media fit in your business plan?

The question is actually three questions:

1. How does your social media strategy fit into business strategy?
2. More important, how will you execute that strategy?
3. And even more important, how will you track results?