BizSugar.com › Startups › 10 Keys To Innovative Branding For A Great Solution

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities. The challenge is that many new business owners still don’t know where to start.