BizSugar.com › Startups › 4 Steps for Creating a Successful New Brand (with infographic)

Building a new brand is a daunting task. After all, branding defines the core message and values of your organization, product or service, and it supports and directs all marketing and sales efforts. The brand is what customers and potential customers think of when they hear the name of your company. Effective branding conjures both positive factual and emotional associations to your products and services.