BizSugar.com › Startups › 5 Effective SEO Tactics That Will Cost Your Business ‘Nada’!

SEO (i.e., search engine optimization) tactics shouldn’t eat up your marketing budget.

When most people think about SEO, they think about a long-term, expensive strategy that takes up their precious time and drains their business bank account. While SEO should be viewed as an investment, and not just a marketing expense, there are plenty of great ways to build your company’s search engine rankings without spending a single penny.