BizSugar.com › Startups › 5 Keys To Product Differentiation For Fun And Profit

Every entrepreneur believes that their product or service is different, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree.