5 Steps to Sell the Way Your Customers Want to Buy

Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 4840 days ago

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

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Comments

Written by businessavante
4840 days ago

Wonderful, as always, Martin.

I'd add that it's wise to let the buyer determine the end-shipper. I can no longer do business with giants Amazon or eBay because they force Post Office delivery on me. eBay's "standard" is USPS with "delivery confirmation", which only proves that the barcode was scanned - nothing more. Mailboxes in my building are not secure - I've had stolen mail more than once. In my neighborhood, UPS is the only reliable shipper - they always require a signature (which isn't necessarily true in other neighborhoods I've lived in). Free shipping (Amazon) on a package that's ultimately stolen is no recompense.

Duncan

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