We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in real time. Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive.





Comments


Written by lyceum
3160 days ago

I don't know so much about Big Data, so I will check out the book mentioned in the post ("Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight").



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