BizSugar.com › Startups › 6 Counterintuitive Approaches to a Winning Disruptive Opportunity

Every business leader with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any customer or investor ever believe any of these claims?