BizSugar.com › Startups › 7 Key Financial Ratios Every Startup Should Know

Apart from having a great product, good sales, good SEO, great marketing, and so on...there is one thing that is vital to the long term growth and success of a startup: good accounting. And yes...you may not be as versed in numbers as your accountant is. But do understand: its essential to have a working knowledge of an income statement, balance sheet, and cash flow statement.