BizSugar.com › Startups › 7 Principles for Keeping Your Business Aligned During Change

New business owners are rightfully proud of the changes they bring to the market, so they readily admit that change is good.

Yet these same entrepreneurs often quickly get set in their ways, and find themselves resisting changes to their own business, and begin to fear further customer change in their domain. Change is no longer seen as an opportunity, but as a big risk and cost.