BizSugar.com › Startups › 8 Leadership Strategies for Maintaining Morale In Tough Times

Most successful business leaders will tell you that their primary motivation is to “change the world” and to build something lasting, not to make a lot of money. But the conventional wisdom is that employees work for money, above all else. Yet my own experience leads me to believe that non-cash motivators may be more effective in the long term than financial incentives.