BizSugar.com › Startups › 90% of Startups Fail - How I Improve My Odds

One of my favorite quotes about starting a company is that building a startup is like jumping off a cliff and building a plane on the way down. Elon Musk shared a similar insight when he said building a company is like eating glass and staring into the abyss. In both cases, the message is clear. You’re doomed.
I want to share three stories that have helped my odds in building PenTips and Nuwa. PenTips has shipped over 100,000 products that provide sensation and comfort to digital artists. At Nuwa, we are reinventing the pen - building the smartest pen the world has ever seen. Here’s what I’ve learned along the way.