For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. Name consultants are paid millions each year to help decide what to call a company.
Now one has come up with a test: San Francisco naming boutique Eat My Words, which has worked for Kinko's, Jamba Juice and other household names. It's called the Smile & Scratch Test.
How to Choose a Company Name: A 12-Point Test
![Avatar](https://share.bizsugar.com/avatars/Gravatar_30.gif)
From http://blogs.wsj.com 5933 days ago
Made Hot by: on June 14, 2008 3:42 am
Who Voted for this Story
Subscribe
“Adam, Great post. My feeling? It's better to already HAVE a blog than...”
“That's a good list of steps in keeping with self-discipline. I concentrate...”
“At a time where I am seriously considering utilizing videos for my online...”
“As I soon close in on the start of a 365 day countdown to retirement age...”
“You lay out some good solid tips to give an entrepreneur like myself a...”
Comments