One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
A Great Product Will Fail Unless You Price it Right
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4207 days ago
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