BizSugar.com › Startups › Apptivo - Software Solutions to Improve Business Efficiency

If anyone should know what it takes to be highly effective and efficient in today’s economy it should be Steve Ballmer, Microsoft’s chief executive.

An email sent out by Ballmer just prior to doing a talk about Microsoft’s lineup for the season read, indicated that businesses needed to save more, spend less, and learn to use technology for the maximum value. It seems the economic tides are redefining what’s normal for today’s business.