BizSugar.com › Startups › Are Founders Moving From Lifestyle To Quick Buck?

Until the recent recession, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. Since 2008, the desire for profits has trumped passion in 54 percent of new startups, according to a more recent study. It seems that everyone wants to make a quick buck these days.