Assume Your Market is People Like You, Then Fail

Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 4322 days ago
Made Hot by: Big Business Boogaloo on July 4, 2012 4:34 am

Face reality. As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. In fact, even if they did, they couldn’t find you in the clutter. An underrated portion of every startup effort must be about communication and marketing.

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Comments

Written by HeatherStone
4320 days ago

Martin,

I guess there are two schools of thought on this. One suggests entrepreneurs create the products they themselves need. Another says listening to your customer base to discover what they want is key. I think both approaches can lead to success, but perhaps listening to customers will do so more often.

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