BizSugar.com › Startups › Building Your Brand: 9 Steps for Naming Your Business

What's in a name? A lot, actually. A critical component of your brand, your business name offers the first impression of your company. It's the first thing customers see when they visit your website and the first thing they hear when they call your office. As a result, start-ups should pay special attention selecting a name that fits your business.

Oftentimes, people think your business name should include what product or service you offer, but that is not the case. After all, does McDonald's mention anything about burgers?