BizSugar.com › Startups › Customer Loyalty Can Be a Startup Competitive Edge

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest. Herein lies an opportunity for startups to beat the big guys.