Do startups really need branding taglines?

Posted by magneticsilvia under Startups
From http://www.mymagneticblog.com 5209 days ago

Branding taglines aren’t just for big companies or films. They are also great for startups. Like a startup pitch the written word needs to state very quickly what your startup does and will do for potential customers. They’re not as easy to create as you might think. However they are extremely important to bring understanding and direction.

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Comments

Written by m4bmarketing
5209 days ago

Taglines are important. The one thing I would add is unless you really inderstand your customers, competitors etc then it is difficult to come up with the right tagline.

One tagline that was developed with our agency when I worked in marketing for a major brand lasted 20 years.

Susan

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