BizSugar.com › Startups › Even the Best Startup Solutions Need Modern Marketing

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. They subscribe to the myth that “if we build it, they will come.” In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.