BizSugar.com › Startups › Goals: Why is it So Easy to Set Them and Yet so Hard to Fulfill Them?

Why is it that we humans are so capable of living completely at odds with ourselves – desperately wanting to be smarter, thinner, richer, healthier, nicer, more compassionate, charitable and efficient – and yet we can spend every day doing things that feverishly undermine all of that?