BizSugar.com › Startups › How To Compete On Price - alldayPA

Competing on price is about more than just being cheaper than your competitors. The notion of competing on price alone is frequently frowned upon as the quickest way to sink a small business. So what are the implications of competing on price? How should you go about it and why is it not a great idea just to be cheap? After all, if big brands like Tesco and Asda can build an entire reputation on price-based competition and marketing, why shouldn’t you be able to?