BizSugar.com › Startups › Is Increasing Product Price the Right Way to Increase Profits

The object of any business is to generate revenue, which leads to profits. If there are no profits the business will not be able to survive. There are a number of reasons why profits might decline including increased expenses, increased cost of goods, and a reduction in sales. When profits falter many businesses automatically look to increase the product cost with the idea this will increase profits.