It Takes a Customer Sale to Prove a Business Model

Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 4829 days ago

“Will the dogs eat the dog food?” This rather crude expression weighs heavily on the mind of all good startup founders, no matter how confident they appear. We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy.

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Comments

Written by businessavante
4829 days ago

Hi Martin.

I'm old enough to remember the B+W Tonight Shows w/Johnny out of New York. Ed used to do "live" commercials for Alpo - he'd open the can into a bowl obliquely, release the dog, and the dog would dive in immediately. Then the trick was discovered - they put steak under the dog food first.

Duncan

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