Lead Generation Is Still The Lifeblood For Startups

Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 3866 days ago
Made Hot by: LimeWood on April 26, 2014 12:09 pm

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI).

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
3866 days ago

Marty: Personally, I wouldn't make cold calls. That is against my nature and personal style. I have received so many "cold calls" from "phone salespeople" (telemarketer?) during my years as a purchaser and in my private life, I am fed up with it! ;) Luckily I have a business partner (for the new venture we have started) who has no problem to do this kind of calling! ;)

- 0 +