In business and startups, a “sense of urgency” is a good thing. Yet many entrepreneurs confuse this with a “sense of emergency,” which insidiously saps the life from their business. Urgency comes from a greater purpose focused outward, to make good things happen, while handling emergencies is a reactionary inward approach to saving ourselves from the daily crisis.

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Written by HeatherStone
4490 days ago

Martin,

It's an important distinction, and one that's worth thinking about in great detail. Businesses often do one when they believe their doing the other, sometimes with unfortunate results.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!