BizSugar.com › Startups › Putting Your Brand on Customers

Today on my show I had the pleasure of a speaking with JP Jones, Owner of Paige1Media & Paige1Publishing, who shared her best strategies for how entrepreneurs can brand themselves head and shoulders above the crowd by focusing on customer service.

Though business cards, logos, and your website design are a part of branding, JP teaches that successful branding is creating a positive personal experience for each of your customers and clients. In this interview I ask JP -

Why is there so much talk about branding your business these days?
When did the shift in branding begin to occur?
How can you keep your brand personal?
What does it take to really stand our in your field and service?
And, how can a business owner strive to improve her brand or control it?